A title that runs too long

There is a length past which a title stops helping and just gets cut off.

A title that runs too long, an illustrative diagram

Where the title gets cut

Search engines show the title in a fixed width, which works out to roughly 60 characters for most English text. Anything past that is replaced with an ellipsis. If the useful, specific words are at the end, people never see them. They see a sentence that trails off and they move on to the next result.

How to shorten it

Lead with the main topic. Drop filler like complete guide to and ultimate. Move the brand name to the end, where a cut hurts least. A tight title of about 50 characters usually does better than a long one, both for clicks and for how clearly a search engine can tell what the page is about.

Maintained by OpenSEO